Experience the captivating story of the world's most popular beverage in a dynamic, multimedia setting at this famous attraction in downtown Atlanta. Check out the vault where the secret formula is kept, taste over 100 soda flavors from around the globe in the beverage lounge and experience lifelike films in our exciting In Search of the Secret Formula 4D Theater. Take home some memorabilia of your day with collectibles, clothing and gifts offered in the Coca-Cola Store.
Monday - Thursday, 10:00am - 6:30pm
Sunday, 10:00am - 5:30pm
Friday & Saturday, 9:00am - 6:30pm
Adult (13 - 64) - $16.00
Senior (65+) - $14.00
Youth (3 - 12) - $12.00
Toddler (0-2) - Free with Adult
NCAA - March Madness Mondays
American Originals: Norman Rockwell & Coca-Cola Exhibit
Armed Forces Appreciation Day
Cooking With Coke
Cooking With Coke
For the baseball fan in you, be sure to check out the 42-foot high coke bottle exhibit
From the spring of 1997 until it was retired July 2, 2009, Turner Field proudly displayed a giant 42-foot high Coke bottle that sat in Coca-Cola Sky Field. Made of over 11,000 pieces of genuine Atlanta Braves baseball equipment including 6,680 baseballs, 290 bats and 86 mitts, the bottle was positioned in the most unique vantage point of Turner Field and served as a source of many lasting Braves memories. Pieces of the famed bottle are on display at the Coca-Cola museum with signed baseballs of famous Braves, including Chipper Jones.
See inside the vault where the 125-year-old recipe is kept.
Step inside the vault holding the most coveted recipe in the world. Learn the mystery, origin and magic behind the 125-year-old guarded secret in the new Vault of the Secret Formula interactive exhibit at the World of Coca-Cola. Scan the QR codes in the display with your smart phone and hear the history of Coca-Cola and gain access to exciting new multimedia features.
Is it true Coca-Cola was originally created as a medicine?
Yes. Coca-Cola was first offered to the public formulated as a nonalcoholic substitute for opiate at Pemberton’s Eagle Drug and Chemical House. It was originally sold as French Wine Coca for one nickel a glass at the soda fountain at Jacob’s Pharmacy in Atlanta. At the time Pemberton claimed that Coca-Cola was a cure for many diseases, including dyspepsia, headache and morphine addiction.
Do they have tours?
Guided tours of the World of Coca-Cola are scheduled daily. VIP Guided Tours tickets are available for $30.00 per person at the ticket window or online. Each tour guide will be waiting at your scheduled time next to the ticket window under the red umbrella.